In larger organisations, there can be a separate, cross-function growth contingent. In startups, growth hacking is a discipline that can be cultivated within a marketing team. The shared mentality behind both is an emphasis on experimentation, creativity and measurement in order to accomplish goals. Growth hacking is not a substitute for digital marketing.In fact, far from being separate entities, growth hacking and digital marketing are intrinsically linked. ![]() A conventional approach to marketing is no longer enough. There can be uncompromising targets, constraining budgets, limited resources and a surplus of competitors against a backdrop of advancing tools and platforms. It doesn’t matter if you’re a one man startup or a multinational corporation growth hacking doesn’t discriminate and anyone can leverage it.ĭigital is a battleground on which marketers are fighting to achieve competitive advantage. It might seem self-evident that the singular goal of growth hacking is growth, but the beauty of this, and what makes growth hacking such a valuable practice, is its flexibility. Sean Ellis, the Founder and CEO of Qualaroo and ordained Godfather of Growth Hacking, offers this explanation:Īs a growth hacker, every strategy you execute, every tool you implement and every technique you develop should be informed by your desire for growth. ![]() ![]() No! Growth hacking is not just another intangible concept.
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June 2023
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